Coach for Men
Coach wanted to establish themselves as a brand that catered to a men’s modern lifestyle beyond selling only bags. Their expanded product offering focused on an active/casual collection for the everyday adventurer. Shot in a vintage style basketball court, the campaign features two friends casually getting together for a game of hoops.
Skills
Photo and Video Art Direction, Casting, Location Scouting, Creative Content Strategy
Media
Global Out of Home Advertising, In Store Experience, Digital and Social.
Lee Pullano, Art Director
Jee Song, Designer
Blair Van Nort, Digital Art Director
Erin Smith, Copywriter
Photography by Nick Bentham
Styling by Kirby Marzec
Director of Photography, Nick Bean