Talbots

Since 1941, Talbots has been helping dress women in modern classic styles making them feel confident and joyful everyday. In order to stay relevant and top of mind for the consumer, Talbots needed to hone in on its personality and unique point of difference. The solution was to give the brand an overt fashion expression and an authoritative voice that conveyed smart, investment worthy wardrobing. From photography, to store experiences to digital marketing and social content, below are a few examples of their fresh evolution.